“From the time that a man brushes his teeth in the morning with a Bakelite handled brush until the moment when he removes his last cigarette from a Bakelite holder, extinguishes it in a Bakelite ashtray and falls back upon a Bakelite bed, all that he touches, sees, uses will be made of this material of a thousand purposes.” Time Magazine, 1924

Toothbrush advertisment 1930 (WIRED)